How Do I Create RAVING FAN Customers and Clients so I can be the DOMINANT force in my industry?

Posted on by RockNThunder

 

“BEGIN WITH THE END IN MIND,” is a piece of the wisdom shared by esteemed author of the The 7 Habits for Highly Effective People, Steven Covey.  God rest his soul.

The same concept applies to our businesses as in our personal lives.  And in business this means we need to know what the End Result is that we want to accomplish through the medium of our business.  According to Tony Robbins, billionaire owner of more than 12 companies and creator Human Needs Psychology, the ultimate strategy on where you want to bring each client/customer is to become a RAVING FAN of our business and/or our brand.

WHAT is a RAVING FAN?

Think about your favorite singer or entertainer or sports team.  Who have you paid money or would pay money to go see or hear?  Why?  How does that person or team make you feel when you think of them?  Do you want to jump up and down and cheer them on?  If not, have you seen other people who do jump and scream and paint their faces to support a brand or group?  That’s a Raving Fan!

A Raving Fan is a person who has extremely high customer loyalty because of the feeling they have linked or anchored to you, your brand or your business.

WHY would I want to create a RAVING FAN?

Can you imagine having people like that Raving about your products?  Raving about your services?  Raving about how useful your website is?  Raving about how totally awesome and unique your organization and people are?  Ready to tell everybody and anybody about how freaking awesome you are without being paid a dime?

How would your life and business be different if every client, customer and prospect that you’ve ever met, sold to, or helped with your product or service was a huge Raving Fan of yours?  What if they became someone who couldn’t help herself but refer you to their entire sphere of influence, to their customers and prospect, to their family members and loved ones?

Would they Blog about you?  Would they create a storm ending up with a Press Release about how well you treat others and how honest and helpful you were?

Raving Fans don’t buy from your competition even when you’re more ‘expensive’ (e.g.- meaning you give more value, thus can charge a higher price than your competition), or even when you might charge double or triple the fees you charge for the services you provide because of how much additional value you provide in addition to that product or service.

Jay Abraham says “Wipe out the word ‘Customers’ from your vocabulary and replace it with ‘Clients.'”  A Customer is merely someone who ‘buys products or services.’  A Client is defined as someone ‘under the protection of’ … YOU.  With the mindset that you are the PROTECTOR of each person you do business with, how would you treat your mother if she was your client?

If none of the clients/customers you’ve ever sold to had become Raving Fans of yours, and thus never left you – how many Clients would you have in your database right now?  For me, this realization was huge!  I would never have had to market again.

The Cheshire Cat from Alice in Wonderland said, “If you don’t know where you’re going, any road will get you there!”  And, in my world, ‘any road’ is not good enough to meet my blueprint of how life should be, but I digress.

With those thoughts in mind, do you think the Goal of creating Raving Fans would be appropriate to you and your business?

STRATEGIES: HOW do I turn customers into clients and clients into RAVING FANS?

Remember that in any action you take and result you want, 80% of the battle is your own Psychology (your degree of certainty or faith in the beliefs you hold that something is or is not true), and only 20% Strategy.  The WHY is even more important than the HOW.  Getting caught up in the Tyranny of HOW is why many people will fail in business and their lives.  If you have a big enough WHY, you will find the HOW.

That being said, a Strategy of running East to find a sunset will never get you there.  A Strategy that uses a map of San Francisco to try getting around Paris, France will definitely not lead you to the where you want to be. Thus, here are the questions that will start leading you toward your Goal of RAVING FANS.

Questions are the Answer!  ASK and ye shall receive:

  1. How can we give more than we promote?
  2. How can we always leave our clients in a better place?
  3. How can we use the principles of creating ‘jackpots’ and ‘variable reinforcements’ to encourage our clients to want to do what we ask?  How can we create a benefit or ‘jackpot’ to appear and have it be perceived by the client while the client is doing what we want them to do?
  4. How can we run our business in an open, transparent way?
  5. How can we always reward our best clients?
  6. How can we create a structure and a system that allows everyone in our organization to consistently meet our client’s needs?
  7. How can we give back in whatever ways we can: to our customers, the industry, and society as a whole?

EXERCISE: When would NOW be the best time to ASK YOURSELF these questions?

Our Destinies are determined by our Decisions.  A true decision is not made until there is Action.  So, now it’s your time.  It’s your opportunity to stay the same or move in the direction you’ve been moving towards: Will you read this and say, “Wow, that was nice information,” then go on with ‘business as usual’?  Or, will you take 10 minutes, 15 minute an hour or more to go through these concepts, by yourself or with your team, to work towards creating RAVING FANS?

Your mission if you choose to accept it: Take 10 to 90 minutes, alone or with your team, and brainstorm each of these questions above to get you on the path towards creating RAVING FANS of your brand and your business.  Write down all the ideas your team can come up with, no matter how ridiculous or outrageous, without judgement.  Even if an idea is not practical or doable at this time, it may spark another idea that can change everything.

Peter Drucker said, business only consists of two things: “Marketing & Innovation.”  Marketing is another day.  This is how we Innovate, this is how we start coming up with the ideas and strategies that will help move us toward creating our own RAVING FANS!  Go create your destiny.

Alex Beyer, Esquire

http://www.StateStoryStrategy.com

Afterthoughts:

“If we are able to Understand, Anticipate and Consistently fulfill the Deepest Needs of our clients, and adopted and lived this strategy as an organization, it would create an immediate and gigantic change in the quality and profitability of the business.” – Tony Robbins

The biggest mistake most organizations make: They fall in love with their business or products and not with their clients!

Sam Walton said that “There is only one boss.  The customer.  And he can fire everybody in the company form the chairman on down, simply by spending his money somewhere else.”  – Sam Walton. (If you truly had your clients’ interests at heart, would you ever let them go that route?)

 

7 Forces of Business Mastery: Force #6 – Constant Optimization & Maximization: People & Processes

Posted on by RockNThunder

“What’s talked about is a dream. What’s envisioned is exciting.  What’s planned becomes possible.  What’s scheduled is real.”  – Tony Robbins.

Force 6

This week it’s time to think about OPTIMIZATION!

Exercise: Spend 90 Minutes answering these questions and brainstorming the answers.

Start with the realizing the Key Profit drivers of your business and ask – First, “What are my Current Processes here?” Second, How can I improve or optimize the processes?”

KEY DRIVERS TO OPTIMIZE & QUESTIONS TO ASK:

KEY DRIVER #1: INCREASE YOUR LEADS & DRIVE MORE TRAFFIC: GET MORE LEADS!

What are 3 ways you can increase the number of leads or amount of traffic this week?

KEY DRIVER #2: INCREASE THE EFFECTIVELSS OF YOUR SALES PROCESS

The sales process may be In Person, on the Phone or Automated/Online.  The secret to growth is to create more effective and meaningful conversations or engagements with qualified prospects.

Thus, the question is, “How can I make my conversations/engagements more effective?”  “How can I make my conversations/engagements more meaningful?”  “How can increase the percentage of Qualified prospects I speak with?”

KEY DRIVER #3: INCREASE YOUR SALES CONVERSION: GET MORE CLIENTS

What Irresistable Offer can I offer that would immediately close 20% or more of clients?

How can I increase the Follow-Up close rate?

What Referral strategy can I implement immediately/today? (eg-Can I offer a discount or referral fee or affiliate program for referrals?)

KEY DRIVER #4: INCREASE YOUR TRANSACTION VALUE: GET MORE MONEY

How can I change my Offer? (Change your offer, change your life!)

What Product/Service can I add to my offer?  What bundles can I sell together for a discount where my ideal client would buy more of because of the great value?  What continuity program (program where people keep coming back and buying on a residual or ongoing basis) can I offer for my product or service?

KEY DRIVER #5: ADD MORE VALUE: FOLLOW UP, GIVE MORE & GET (RECEIVE) MORE

How can I deliver “Raving Fan” impeccable service to my clients?

How can I Create & Follow-up with more offers to add value to my clients and myself?

STRATEGY TO GET PAST YOUR STUCK POINT OR GET OTHERS TO CHANGE THEIR PERCEPTION/LIMITING BELIEF

The 3 Key Questions to Turnaround Limiting Beliefs.  Use this to find an empowering meaning out of anything and helping others to do the same.

1) Step 1: Identify the Limiting Belief.

What is the limiting belief, you, your business associate, team or spouse has that they just can’t see a way around?

2) Step 2: To shake any belief, all you have to do is create doubt.  To create doubt, you must Question the belief.  (Note: This can be done constructively and destructively, meaning even though you can destroy limiting beliefs, if you are careless you can destroy empowering beliefs, so be aware of the consequences!)

Question 1: Is it true?  Is it Absolutely true?  Could this be a misinterpretation or misperception?   Do you have 100% of all possible informatinonecessary to know exactly what this means?

Question 2: How do you feel, experience when you believe that thought?  What do you become when you believe this thought?

Question 3: How would you feel or behave if you never believed that thought?  How would life be?  What would you be like?

3) Step 3: Now come up with 3 reasons of why the Opposite of the old limiting belief is true.

Or, alternatively state why the opposite of the prior limiting belief is true.  For example, if I previously said that “New Clients are hard to get,” the opposite would be “New Clients are super-easy to get!”  (That probably sounds strange without going through the full process if your belief is that new clients are hard to get, so go through the exercise and ANSWER THE QUESTIONS!  If you don’t, then the thinking/beleifs remain the same and you’re left to trying to fix the same problems with the same thinking that created them – an impossibility according to Einstein.)

Alex Beyer, Esq.

http://www.StateStoryStrategy.com

7 Forces of Business Mastery: Force #5 – Constant Anticipation: The Power of Financial & Legal Analysis

Posted on by RockNThunder

“The only good is knowledge and the only evil is ignorance.” – Socrates
Force 5

What can you do today to start getting a grasp on your current legal and financial situations?

When you take the time to thoroughly analyze the framework supporting your company, you give yourself a powerful and indispensable gift – one that could be the difference between a sudden bankruptcy or legal loss and sustainable profits for years to come.

3 KEY COMPONENTS OF ANTICIPATION

  1. KNOW HOW TO READ, INTERPRET & MEASURE YOUR FINANCIALS
  2. HAVE A SYSTEM IN PLACE TO MANAGE & MEASURE YOUR COSTS
  3. EMPLOY LEGAL EXPERTISE WHERE IT IS NEEDED

Keith Cunningham says you must have “Optics”, you need to be able to see where you’ve been and what the levers are to change the results for the next period of time.  What gets Measured gets Managed.

Tony Robbins’ analogy for anticipation is that it is like playing Video games with a child. You play the game and get killed in 2 seconds.  Then you get to watch as the child plays for 45 minutes before dying.  Why are they so good?  Why so much better?  Because they know the road ahead!  They’ve played the game so many times, they know exactly where the pitfalls are, where the enemies are, and where the challenges will be.

Thus, anticipation includes having “Optics” to know where you are and where you want to be so you can make adjustments as necessary.  And, you need to be able to Anticipate the challenges and road ahead, so you need the assistance of someone who knows the road ahead and/or can navigate the pitfalls and danger zones for you.

1. KNOW HOW TO READ, INTERPRET & MEASURE YOUR FINANCIALS

ACTION ITEM #1

Collect every financial report, analysis, and statement to which you have access. Interview the personnel or advisors who generate your data and make sure you understand the outcome for what is being collected.  Constantly make strategic adjustments as needed.

QUESTION: How can you create a system to consistently review your business’ figures (including but not limited to your Profit & Loss Statement, Balance Sheet and Cash Flow statement, etc.)?

2. HAVE A SYSTEM IN PLACE TO MANAGE & MEASURE YOUR COSTS

ACTION ITEM #2

a) Define a process of checks and balances, b) Define a strategy for cash flow, c) Closely evaluate all your expenses, and d) Explore all possible opportunities to maximize your income.

QUESTION: How can you reduce your expenses by 10% in the company?

If you can do this and your profit margin is 20%, you just increased your profit by 50% (10% additional profit due to decreased expenses is 50% of your current 20% Profits).

3. EMPLOY LEGAL EXPERTISE WHERE IT IS NEEDED

ACTION ITEM #3

Hire an attorney up front to make sure you know where potential legal challenges may show up, and don’t cut corners when it comes to getting the right attorney to review a situation or handle a case.  (Note: Per Tony, the average lawsuit today beings with legal fees upwards of over $250,000.)

According to Tony Robbins’ Business Mastery workbook, “Attorneys are like football referees.  They know the rules of the game and when a foul occurs, players pay their lawyers to straighten it out. That is how the game works… like it or not!  An investment in a quality attorney will save you a significant sum in the long run.  Note: The best players in business hire an attorney to vet every deal that comes to the table before they even get involved in a negotiation.”

QUESTIONS: What more can I do to reduce my risk or avoid losing my income or assets from frivolous or legit lawsuits from unhappy or angry clients, jaded partners, divorce, injured third parties, unforseen problems, injuries or accidents, latent defects, products gone bad, employee injuries, auto accidents while on business, employee lawsuits for wrongful termination or harassment, key employee or owner/partner disability or deaths, family health issues?  Can I get better asset protection and tax advantages through multiple entity structures?  Should I move assets Offshore and out of the US Court jurisdiction?

QUESTIONS: What will happen to my family if I am disabled or die in an accident or the big 3 killers (diabetes, cancer, heart disease)?  What will happen to my business and employees if this happens to me?  Who will make decisions for me if I am disabled and unable to do so?  Am I setup to make decisions for my spouse or business partner(s) if they are disabled or die?  Who will get my assets when I die – my loved ones or unknown relatives?  How can I avoid a 40% Estate tax when I die?   Will my partner’s spouse become my new partner if something happens to my partner?  How will we afford the nursing home costs for my parents?

Note: It’s my BIASED opinion, as an attorney navigating the Estate Planning and Asset Protection minefield, that the goal for Asset Protection is not to avoid all liability and not pay a cent for any type of legal situation.  More so, Asset Protection is a way to get leverage and negotiating power when the inevitable lawsuit arises.  If you are at fault and hit someone with your car, you obviously need to indemnify that person to some extent.  However, by preparing beforehand, you can make it so difficult for Plaintiff’s Attorneys (who are the real drivers of litigation in America) to get to your assets, they are willing to negotiate reasonably for just compensation instead of ridiculous amounts (like $11,000,000 from an employer when an employee drilled through his own hand at work, or for back surgery after taking out the waste paper basket).  If you are a Doctor and make a mistake, obviously you should make the patient whole, however it could be the difference between a couple thousand dollars or everything you’ve worked for your entire life.

ACTION ITEM #4

If you don’t already have one, hire a CFO (Chief Financial Officer) or a virtual CFO to read your financial reports and let you know what levers to change to change the results and direction of the business.

 

Alex Beyer, Esquire

AlexBeyerEsq@gmail.com

http://www.StateStoryStrategy.com

 

 

Force #4 of Business Mastery: Constant And Never-ending Improvement of Sales Mastery Systems

Posted on by RockNThunder

 

force-4

The outcome of this week’s focus within the 7 Forces model is to Constantly Improve the maximization of our sales process to increase sales by a given Percentage THIS year.  We already know people buy from those they know, like and trust. How can we maximize that?

We also want to find the “Cash Cow” by establishing the criteria of the ideal sales people we need to have and implement a strategy to “brush off” those that are not the people we want.

Tony Robbins, author of “Unshakeable”, gave us an example at his Business Mastery program of how they find the best salespeople for their businesses.  Their strategy included creating an Ad that only asked for world class superstars – then, when anybody called in, qualified or not, they would make the sales person sell them why they should be hired.  Regardless of the answer or how good the applicants seemed to be, they would respond with, “I’m not hearing world class here,” and would end up hanging up on the applicant.  Tony says that they hang up on the applicants a minimum of 3 times before they can get an in person interview!  Obviously only the most persistent and those who don’t take ‘NO’ for an answer would call back.

Questions to ask this week:

  • What kind of Sales Training can we design, create, implement and constantly improve upon for our sales people?
  • What type of Rewards Systems can we design, create, implement and constantly improve upon for our sales people?
  • What are the Deepest Needs of our clients?
  • What are the Objections that keep them from getting the benefits, and what are the solutions that we can use to squash those objections?
  • How can we train our team to a Level 10 Congruency in connecting with potential clients?
  • How can we train our team to a Level 10 in Presenting Value?
  • How can we train our team to a Level 10 in Squashing Objections with an “Added Value Model”?

With these questions, you can be on your way to building the Sales Team and system that is appropriate for your business.  Don’t discount the power of CANI – Constant And Never-ending Improvement or “Kaizen” as used by the Japanese.  No matter where you are now, there’s room for improvement.

Go for OUTSTANDING, don’t settle for merely “Good” or “Excellent”.

Alex Beyer, Esq.

www.StateStoryStrategy.com

The 7 Forces of Business Mastery – Force 1

Posted on by RockNThunder

According to Tony Robbins, author of Money: Mastery the Game, nominated one of the most influential people in the world and nicknamed the “CEO Whisperer,” in his $20,000 Business Mastery training course that is split into 2 parts and spans a timeframe of 10 full days, there are 7 Forces to Business Mastery.  The 7 Forces are as follows:

  1. Know Where You Really Are & Create An Effective Business Map
  2. Constant Strategic Innovation
  3. CANI of World-Class Marketing & Product Promises (CANI = Constant And Never-ending Improvement)
  4. CANI of Sales Mastery Systems
  5. Constant Anticipation: The Power of Financial & Legal Analysis
  6. Constant Optimization & Maximization
  7. Constantly Create Raving Fans & Culture

One of the major Action Items to take away from this course was to work ON the business instead of IN the business and act as an OWNER instead of an OPERATOR for at least 60-90 minutes a week by visiting one of the 7 Forces per week for 7 weeks – then starting over again.

To get the most from this article you would have already attended Tony Robbins Business Mastery Courses 1 and 2 as most of the theories and concepts have been broken down over the course of a total of 10 long and exciting days.  So, you may understand a little more in how to apply these concepts after attending.  However, just by answering these questions and following these suggestions, you might just happen to create the magic to make your business soar even without having attended the seminars.

In this article, we will be discussing Force 1: Know Where You Really Are And Create An Effective Business Map.

There is a lot of theory around why we go through each of the steps, but to cut to the meat I’m going to mostly get to the process and strategy for drawing out the results we’re looking for from this THINKING TIME session (as Keith Cunningham puts it).

Answer these questions about your business:

  1. What business are you in?
  2. What business are you REALLY in?
  3. What business do you NEED TO BE in?

The first question should be fairly easy.  For me, in one of my businesses, I would answer, “I’m an Estate Planning & Asset Protection Attorney.”

The second question may require some additional thinking.  The purpose of the question is to broaden the scope of what you do or what you should be doing as well as give depth to the meaning of what you do.  It should also excite you or give some spark that excites others around you.  For example, in another one of my businesses, I could say, “I’m in the business of connecting businesses with money and empowering businesses to run easily, smoothly & profitably!”  I would say this instead of “I’m a Commercial Insurance Broker”.

By defining my business this way, first of all there would probably be many more people wanting to do business with the business “I’m really in,” but the definition also broadens the scope of services I could offer to the businesses I serve such as finding business opportunities for them, connecting them with bonding projects and additional clients.  I could create additional business-related services that could help my contractor or attorney clients run smoothly and profitably as opposed to ‘just selling them insurance’ – which doesn’t excite me or them and doesn’t make anybody want to continue doing business with me.

The third question has to do with a concept that Tony brings up where we are all in two businesses, 1) The business we are currently in, and 2) The business we are trying to become.

Thus, in answering the third question we ask what business do we NEED to be in in the future to stay relevant, to be the choice provider and the brand that others think about whenever they think of our industry.  An answer I might consider for my Law Office would be, “I should be in the business of easing the fear and pain of individuals before and during their times of despair.”  I don’t know if that’s any good… the good thing is that I can always revisit this again in 7 weeks when we get back to Force 1 and try to come up with something even better, even more appropriate, even more moving, more powerful, more enlightening and loving and considerate and fantastic.

From this point we can now analyze how our business is now, then Identify the gaps between where you are and where you want to be.

Note that you do NOT need to be PERFECT!  Perfection is the lowest standard because it is impossible to attain.  Attempting something that we know is impossible is nothing short of unsound and probably closer to insane.  Further, a desire for perfection causes us never to take Action at all.  Without action, we can never obtain the greatness we know lies within us.  TESTING as Jay Abraham tells us is the key.  As long as you TEST one action against another, you can see which action produces better results and thus can never fail regardless of any so-called ‘imperfections.’  Just test test test test test!  Master Yoda said,   “Do or do not, there is no try.”

This is not the end of the process, but is the beginning to creating a Business Map and knowing where you are right now.  The next step will be to determine your WHY as to why you are in this business or why you want to be in in the future, determine what SEASON you are in, what BENEFITS you are getting or NEED to get from this business to make it work long-term, and determine WHAT’S NEXT.

We’ll discuss these in future articles.  For now, determine where you are.  Figure out what business you are REALLY in and what business you SHOULD be in.  Then, for now, see if there are any actions you MUST take in order to CLOSE THE GAP from where you are and where you want to be.

Alex Beyer, Esq.

http://www.StateStoryStrategy.com

 

Is Heaven Really So Close from Hell?

Posted on by RockNThunder

​It’s always been so easy to blame people & events for the perceived ‘damage’ they’ve caused in our lives.  But, if we’re being honest & to be fair maybe it’s time we started blaming elegantly – meaning that if we are going to blame that person, that ‘X’, that event for all the hurt and bad they’ve caused, we must also blame them for all the joy, the excitement, the new perspective, and all the good they’ve caused in addition to the pain.  

Would you really be who you are today if they hadn’t been able part of your life at one point? Would you appreciate what you have at the level you do? Would you have those loved ones in your life? What have you learned from those experiences? How have they been great? Funny? Will they even matter 10 years from now?

BLAME ELEGANTLY for both the good and bad.  I challenge you to pick that person you’ve blamed for so long and look inside for all the good that’s come from that experience or time in your life. Make an appointment with them or just write a letter without expectation of a response or change in them and blame them for all the strength & good in your life because they were there at the exact time in your life when you needed it.  Thank them for the lessons you learned, the mistakes you’ll never have to make again, for the other people now in your life that you never would have had our met if not for that person.  

Look at exactly where you are now,  what you have, the new intelligence, the capacity for sympathy or love, the determination, the resourcefulness you’ve had to acquire to make it through that time.  

If you do that this week, I promise you can have a new year, a new life.  Your story will change and when your story changes from being a victim to being ‘guided’, when you acknowledge ‘Grace’ in your life, the fear and pain or suffering  has room to leave.

Then your own version of Heaven will be waiting for you right next door to the Hell you were living in due to the inaccurate blaming you previously what engaged in. 

I love you,  Thank you. 

Alex Beyer, Esq.

http://www.StateStoryStrategy.com

How to Reach The ‘Next Level’ in 30 Minutes or Your Money Back.

Posted on by RockNThunder

What if 30 minutes could change your destiny?

We all know Einstein said that, ‘We can’t solve problems by using the same kind of thinking we used to when we created them.’  Maybe it goes on to imply that by by attempting to use the same thinking aka beliefs about how the world is, we are, the ‘system’ is, men are, women are… – we cannot to to a ‘different’ or the ‘next level’ for lack of a better term. Thus, to get to that other place where we want to really truly be, we cannot believe the same things or make the same actions and behaviors to get there.

The thinking that got you to where you are in life, relationship, career/mission, happiness/stress cannot get you to the next level or to a different way of being/having/thinking/feeling.

Do become a different person, you must give up the certainty in some or many of your current beliefs to make room  for new ones that are closer to that next level.  For example, the things you had to know and believe that got you to $100,000 will not get you $1,000,000.  And the thinking that got you to $1,000,000 will not get you to $100,000,000 or a billion.

Therefore, in order for your environment to change, you MUST make it a MUST to learn other people’s ideas, beliefs, psychology and thinking (not necessarily accept them, but rather understand them) and get new voices about beliefs that are different than yours to move to a different place from where you are.

Certainty is wonderful to give you power in making things happen and conquering fear, but it is also what can hold you back from the true potential and possibility that is awaiting you is you can find a way to expand your thoughts and understanding.  Sometimes asking yourself, ‘is that really true’ to the thought that is holding you back will let your mind answer itself in a way that gives you an opening for expansion.

The easiest way to to this is by committing to CANI (constant and neverending improvement) for at least 30 minutes a day.  Read or listen to or watch some kind of book, audio program or video that can offer new or different ways of thinking or strategies that have worked for other potential models that have achieved what you desire (this does not include magazines and newspapers – those are meant to get the scarce resource of your attention, not inform or lift you to new heights).

Demming, in many ways responsible for Japan’s economic turnaround after the war, coined the mindset of always looking to do and create the ‘Highest and Best’. With a focus on always finding an even better way, always testing, always learning to make it even better – quality instead of quantity, you CAN and WILL get to a better place in any and every area of your life.

To help with perspective:

Imagine you have 3 balls (mind out of the gutter please!) – a basketball, a soccer ball and a ping-pong ball.  Each one represents one area of where you spend the majority of your time and focus in either 1) Relationship, 2) Work, or 3) Self.  According to the SIZE of the ball, label each ball with one of  these 3 areas depending on where you spend the majority of your time /focus.

WHERE DO YOU SPEND THE MAJORITY OF YOUR TIME / FOCUS?  Is it at work? On yourself?  On your relationship?  Where do you spend the LEAST amount of time/focus?

Can you see or does it click or can you feel why you might be struggling in some area of your life?

If the ping-pong ball represents someone’s relationship, do you thing there might be some issues within that relationship? What if your partner’s relationship was a basketball while yours was a ping-pong ball?  If your basketball represents Relationship and the ping-pong ball is Work – would you expect that type of person is struggling financially?

So, how would you label your balls? Which is the basketball, soccer ball and ping-pong balls! And, maybe more important, where could you make a shift in those labels that could change EVERYTHING?

If your basketball is Self, and you changed it to Work – do you think your financial world might have the capability of becoming a new kind of awesome?  Or, if you made it Relationship, would you be able to completely convert that 1 or 2 Dimentional stagnant relationship with your lover and create a 3 Dimentional piece of artwork of passion, intimacy, euphoria and ecstasy in its place?  (1 Dimentional is when you come to Get not give, 2 Dimentional is where you make it 50-50, ‘you do your part, I’ll do mine’ generally with little passion, 3D is where their needs are your needs and it lights you up to light them up, where there’s intimate passion and fun, where you’re courageous enough to give 100% and bring that out in your partner as well).

Next time you play with a ball or play basketball, soccer, ping-pong or any other sport with a ball like tennis, bowling, cricket, baseball or whatever – maybe you will want to ask yourself, ‘in which area do I spend the majority of my time/focus? Which area do I spend the least? If I make a change immediately, how could this make everything better?

I know for me personally, these techniques have changed the course of my life and destiny immensely.  When I realized the time I was spending on relationships, my relationship went from pretty good to freakin’ awesome! When I spend the time expanding my mind and understanding, the world shifts to bring me closer to the path leading to my chosen destiny.

I wish you understanding and passion on your way to your destiny.

I love you,  I’m Sorry,  Please forgive me,  Thank you.

Alex Beyer, Esq.

http://www.StateStoryStrategy.com

How to Never FAIL Again!

Posted on by RockNThunder

The way to be perfect and never ‘fail’ is to give yourself permission to TEST every desired outcome.

Once you realize that there is always some kind of improvement that can be made, the goal then can become, ‘how can I make this even better?’ instead of ‘how can i make this perfect, so I don’t fail?’ (and thus never try because nobody wants to feel like a failure because that stops us from trying due to our greatest fear that we might not be enough and thus won’t be loved).

Testing means trying 2 different methods of getting a desired result, then measuring and comparing the results.  To do this we have to realize there is not only one way to get to an outcome you desire – there are a million plus ways!  So, you Test two of them, look at the effectiveness of each, notice how one action or method or strategy or training or sales letter or attempt to find/create a 3 Dimentional relationship (where, your partner’s needs ARE your needs, so your in the relationship to fulfill them rather than to take) or one way of feeling great in every moment of every day – then you compare the results of each and ask yourself, ‘which of these worked better at producing the result I want?’ Then you use the better strategy as the new stardard to test against.

You then merely test your current ‘best’ strategy against another wild  or seemingly crazy or logically sound method to see which of those two methods work better … and so on.

It’s a never ending cyle that gets you measured improved results, but that allows you to take action without being perfect because it’s just a Test, just a Try, just a Science Experiment that your sense of Identity is not tied to whether it works or not!

Plus it can be super fun and is a systematic way to constantly work on providing more value than anyone else – the key to becoming wealthy i  every area of your life.

I hope this technique, or better yet this way of thinking, can produce exponentially better and fulfilling results for you in the areas of your physical energy, emotional states (allowing you to be a testing scientist instead of needing to be a Perfectionist – which causes stress/fear because that’s an impossible and boring standard), your Relationships, making your Time more effective because you’re measuring results, in your Business and Marketing efforts, your Finances and investments as well as how you Reward and celebrate your victorious.  The possibilities are now unlimited and we can let Fear of Failure (the thing that’s stoops most people from ever taking action) go and we can be free.

I love you,  Thank you.

Alex Beyer, Esquire

http://www.StateStoryStrategy.com

‘The world is our Playground,  Love is our Legacy.’

Don’t Be Emotionally Constipated!

Posted on by RockNThunder

 

Don’t be Emotionally Constipated! All to often I see people who are trying to look or act ‘proper’, like how they think society says they should be… and in doing so they purposely try to stop feeling.  They don’t get too excited,  too happy, too angry and heaven forbid you’re a man and you cry! – instead they turn themselves into this ‘bleh’ of non- emotion.  Almost like a robot.

The quality of your life is the quality of your emotions. Let yourself feel. Let yourself jump for joy.  Let yourself have passion for your beliefs.  Let your love show on the outside too. Even when it’s the right time,  let your tears flow.   Be the real you.  Not the contrived one you’ve learned to put on a show with.

How? Practice. Do things a little out of your comfort zone. Be okay to be a little embarrassed. Realize that people’s opinions don’t matter enough for you to change the real you.

Can you remember a time when you were a fun crazy passionate person? That person is still in there. What’s the name of the Real You? Won’t you bring them out to play? How did you move then? What did you say to yourself? What was life about in that moment?

Alex Beyer

http://www.StateStoryStrategy.com

Is what you’re telling yourself really True? How the lies you’ve told yourself over your lifetime keep you from the wealth of life.

Posted on by Alex Beyer, Esquire

Is what you’ve been telling yourself about life, about your family, about your enemy, about why you haven’t achieved what you really want yet really true?  Really?

Is it possible that you haven’t tried EVERY possible solution?  It it possible that you didn’t try every diet?  Is it possible that you haven’t read all the books on the subject to figure out a different way?  It it possible that you didn’t attend all of the seminars that might hold the key to unlocking your future?  Is it possible that if you REALLY wanted to you could spend more time with your loved ones and less time at work?

One of my favorite questions that I ask my lover and kids (which sometimes they don’t want to hear!) is, “If I put a gun to your head and said, I’m going to blow your brains out if you don’t find a way…, could you find one?”

I hear the excuses ALL THE FREAKIN’ TIME that “I can’t because… [name your story].”  Because “I’m too old,” “I’m too young”, “I’m to fat,” “I’m to thin,” “I don’t have the time,” “I don’t have the money,” “My partner/spouse won’t let me,” “You don’t know what they did to me!”  If there’s an opportunity, I love to ask them, “Is that really true.”  Unfortunately most of the time it doesn’t seem appropriate or some people may not be ready for a real discussion.

But, if you’re reading this, then you’re probably willing to ask yourself the question.

“Is it really true” what you’ve been telling yourself about why you haven’t taken action to bring you your destiny, starting today?  You may have had awful things happen to you.  I get it.  Those facts are true, but the story that you’ve been telling yourself about why that has stopped you from having/being/getting what you want, that’s the part that is NOT a fact and has become the fiction that you’ve hypnotized yourself into believing by telling it over and over and over again.  That story has gives you the excuse of why you have not achieved/done/become/experienced what you truly want.  The story gives us a ‘good reason’ why you haven’t had to face your real fear – that if you took action and didn’t achieve your results, people might not think you’re enough and if you’re not enough then you wouldn’t be loved.

Love (the desire of receiving) is the true need and desire that everyone has deep down.  Acceptance, appreciation, recognition and a belief that we’re enough is one of the primary drivers of the human psyche.  Why do bullies bully people?  Because they want significance as a poor replacement for love that they’re not getting elsewhere.  Why are people depressed (other than being selfish and thinking only of themselves and not others)?  Absent a physical bodily malfunction it’s because they want to feel loved and are able to at least get attention through the vehicle of depression.

Getting back to the Question to get past this belief, this story of why you can’t, why you haven’t, why it’s impossible, why you’re overweight, why you’re unhappy, why you’re suffering – ask yourself:

Q1: IS THIS REALLY TRUE?  Really?  Is there ANY other possibility however slight?

Then ask:

Q2: How would you feel if you never had this thought?  How excited, joyful and relieved would you feel if this belief or thought never existed in you?

If you never ever ever felt that “I’m not good enough,” “I’m this way because of him/her or that experience.”  If you never felt “I don’t have the time,” “I don’t have the money,” “I can’t make it work.”

How would that feel?

Then ask:

Q3: Why is that belief/thought or unempowering story complete and utter B.S.?  Why is it nothing more than something that belongs in the gutter with all the other trash we thow away?

Finally ask:

Q4: Why is the Opposite of what you used to believe the actual truth?

Why do you actually have enough money or resources or could find a way to make things happen?  How do you know there has to be a way to get your body fit and that somewhere there is a model to follow that is not out there just to rip you off?  How do you know that you are good enough as you are today without anybody else’s approval?  How do you know that you have the same time as everyone else in the world and could model someone to do the thing that you want if you were willing to do instead of talk?

Write down 3 reasons why you KNOW that the opposite of what you used to believe is true.

Do this now while you’re in state.  Don’t wait until later or tomorrow or after the meeting.  Do it now.  Ask yourself the question, take the time.

If that belief/story/thought/blame that you had really was Bull$#^@, and you just didn’t take the time to notice it – what could your life really be?  What could you feel, experience, do and accomplish?  How will you let your story’s next Act, Inning or 2nd half show?

Your time is now.  The best time to have begun was 10 years ago.  The 2nd best time is NOW, today, in the present moment.

God bless you.

Alex Beyer

http://www.StateStoryStrategy.com

 

 

 

Are Your Beliefs Holding You Back Or Pushing You Forward?

Posted on by RockNThunder

Your beliefs (ie- the things you are certain about/what you think is true) determine your Destiny (where you end up).

Beliefs determine your Potential. Potential is the Destiny you could create if you took action. Before you believe it’s possible, the Destiny would be in possible in your mind.

Potential determines the Actions you will take.

Actions produce the Results that are your Destiny.

Therefore what you currently believe is true is either holding you back or propelling you forward in a direction toward either what you want our what you don’t want.

Further, the Results you produce now or in the future, influence what you Believe to be true and the circle begins again.

To change your Destiny, change your Beliefs about what you think is true.

To do this, get new voices, new perspectives, new experiences outside your comfort zone. Read books, listen to opinions you don’t currently agree with, ask for others perspectives, try to understand objectively why someone does what they do instead of judging them.

Your Destiny is not set in stone as long as you become open to even more possibilities. Imagine what your life COULD be, because it can… But only if you believe so.

Alex Beyer

http://www.StateStoryStrategy.com