“What’s talked about is a dream. What’s envisioned is exciting. What’s planned becomes possible. What’s scheduled is real.” – Tony Robbins.
This week it’s time to think about OPTIMIZATION!
Exercise: Spend 90 Minutes answering these questions and brainstorming the answers.
Start with the realizing the Key Profit drivers of your business and ask – First, “What are my Current Processes here?” Second, How can I improve or optimize the processes?”
KEY DRIVERS TO OPTIMIZE & QUESTIONS TO ASK:
KEY DRIVER #1: INCREASE YOUR LEADS & DRIVE MORE TRAFFIC: GET MORE LEADS!
What are 3 ways you can increase the number of leads or amount of traffic this week?
KEY DRIVER #2: INCREASE THE EFFECTIVELSS OF YOUR SALES PROCESS
The sales process may be In Person, on the Phone or Automated/Online. The secret to growth is to create more effective and meaningful conversations or engagements with qualified prospects.
Thus, the question is, “How can I make my conversations/engagements more effective?” “How can I make my conversations/engagements more meaningful?” “How can increase the percentage of Qualified prospects I speak with?”
KEY DRIVER #3: INCREASE YOUR SALES CONVERSION: GET MORE CLIENTS
What Irresistable Offer can I offer that would immediately close 20% or more of clients?
How can I increase the Follow-Up close rate?
What Referral strategy can I implement immediately/today? (eg-Can I offer a discount or referral fee or affiliate program for referrals?)
KEY DRIVER #4: INCREASE YOUR TRANSACTION VALUE: GET MORE MONEY
How can I change my Offer? (Change your offer, change your life!)
What Product/Service can I add to my offer? What bundles can I sell together for a discount where my ideal client would buy more of because of the great value? What continuity program (program where people keep coming back and buying on a residual or ongoing basis) can I offer for my product or service?
KEY DRIVER #5: ADD MORE VALUE: FOLLOW UP, GIVE MORE & GET (RECEIVE) MORE
How can I deliver “Raving Fan” impeccable service to my clients?
How can I Create & Follow-up with more offers to add value to my clients and myself?
STRATEGY TO GET PAST YOUR STUCK POINT OR GET OTHERS TO CHANGE THEIR PERCEPTION/LIMITING BELIEF
The 3 Key Questions to Turnaround Limiting Beliefs. Use this to find an empowering meaning out of anything and helping others to do the same.
1) Step 1: Identify the Limiting Belief.
What is the limiting belief, you, your business associate, team or spouse has that they just can’t see a way around?
2) Step 2: To shake any belief, all you have to do is create doubt. To create doubt, you must Question the belief. (Note: This can be done constructively and destructively, meaning even though you can destroy limiting beliefs, if you are careless you can destroy empowering beliefs, so be aware of the consequences!)
Question 1: Is it true? Is it Absolutely true? Could this be a misinterpretation or misperception? Do you have 100% of all possible informatinonecessary to know exactly what this means?
Question 2: How do you feel, experience when you believe that thought? What do you become when you believe this thought?
Question 3: How would you feel or behave if you never believed that thought? How would life be? What would you be like?
3) Step 3: Now come up with 3 reasons of why the Opposite of the old limiting belief is true.
Or, alternatively state why the opposite of the prior limiting belief is true. For example, if I previously said that “New Clients are hard to get,” the opposite would be “New Clients are super-easy to get!” (That probably sounds strange without going through the full process if your belief is that new clients are hard to get, so go through the exercise and ANSWER THE QUESTIONS! If you don’t, then the thinking/beleifs remain the same and you’re left to trying to fix the same problems with the same thinking that created them – an impossibility according to Einstein.)
Alex Beyer, Esq.
Constant And Never-ending Improvement 